About Us

Agriculture is a noble and timeless industry that sustains human life. No matter what challenges the world faces, we must continue to protect and develop agriculture—especially healthy agriculture.

Human survival depends on food, and food production depends on farmers. Farmers are the true guardians of our survival. Therefore, their hard work deserves recognition from both society and the nation. We must uplift their image, protect their dignity, and improve their livelihoods.
 

Food is a fundamental need, but food safety must always come first.

As education and living standards rise, people care more than ever about clean, safe food. Eating safe produce has become a modern lifestyle trend. The Malaysia Association for the Maintenance & Development of Agriculture (PPM2P) is dedicated to playing a leading role here, promoting safe, pollution-free farming and building a trusted platform for healthy agricultural products.

A strong nation relies on strong agriculture. When people are well-fed, a country prospers. For agriculture to thrive sustainably, our farmers must also prosper.

The Malaysia Shinong Model Award has become the highest honor in the local agricultural sector. Highly recognized and eagerly anticipated each year, it stands as a true benchmark for the industry.

This award has brought fresh energy and motivation to Malaysian farming, giving farmers a clear goal and direction. Every winner is strictly chosen by an independent panel of professional judges. They truly deserve the honor and serve as excellent role models for healthy agriculture in our society.